Austin-Based Z Tequila Brings More Accolades Home from New York ‘s Ultimate Spirits Challenge

Z Tequila Blanco receives Finalist status and 94 rating in the UBC Ultimate Spirits Challenge.

Austin, Texas March 21, 2012 – The Ultimate Spirits Challenge judges comprised of spirit experts from all over the world gather annually to blind taste/evaluate flights of distilled spirits by classifications within major spirits categories, employing a custom-created, multistage format. Judges record their findings on a worksheet on which they score each product on the 100-point scale.

Multiple 3-person panels of judges are formed. The products from each category that score 90 or more undergo another level of evaluation by UBC panels of experts to arrive at the best products from each greater category. Final scores are derived from the cumulative total in order to allow each product multiple chances to shine. Each category will have a coveted “Chairman’s Trophy” winner selected from the Finalists.

Z Tequila Blanco (Silver) was described as, “Very clean. Oatmeal and grass on the nose followed by a subtle earthiness. The taste profile echoes the aromas with toasted snack cracker, grass and a hint of muscat. The finish is, again, very toasty and shows a touch of the earthiness that precedes it. The USC 2013 gave it a score of 94, making it a finalist and winning the mark, “Excellent, Highly Recommended.”

Pepe Zevada, the founder and inspiration behind Z Tequila, celebrates this award saying, “It is a great pleasure to announce this recognition. Receiving the Double Gold Medal at the San Francisco Spirit Awards last year was amazing and now we have won awards from coast to coast. This is a testament to the quality of Z Tequila. I have always felt Z Tequila’s taste is among the best and people who try Z Tequila always agree that our taste is like no other. Now, we have coast-to-coast recognition we are proud to bring home to the great city of Austin where we live. ”


In 2008 in Austin, Texas, Pepe Zevada founded Z Tequila. After 30 years in the spirits industry and tasting tequilas from all over Mexico, his friends asked him to create the finest tequila that they could sip together, so he did. The result is the best tasting, premium quality tequila, sold at a fair price. Z tequila is made with 100 percent patiently matured agave azul grown from the lowlands of Jalisco, Mexico and crafted through traditional techniques by true distillery artisans. Tradition meets cutting edge technology in the filtration and aging processes for an uncompromised smooth and elegant taste in each of the Z Tequila products: Z Tequila Blanco, Z Tequila Reposado, and Z Tequila Añejo.

Z Tequila Blanco was awarded a Double Gold Medal for it’s superior taste during the 12th Annual San Francisco World Spirit Competition in 2012 and now has received Finalist rating of 94 in the Ultimate Spirit Challenge. Today, Z Tequila can be found all over Texas and is continuing to grow a faithful following. For more information about Z Tequila please visit, or @PepeZTequila.

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